Photography Friendship

Photography Friendship

A simple very effective tactic is One gets Two and works well with high school senior portraits. The One gets Two tactic has many variations. Perhaps you can think of more. The basic tactic is to offer something of value that would encourage a senior to help book another, usually a classmate who is a close friend. Your "value offer" must be something that is desired and will induce motivation. One concept used by some photography studios is the Friendship Collage where about six images are arranged in an 8x10 collage, which is given free to both high school seniors after portrait packages are purchased. Friendship forever is the motivating factor whereby the collage print will be treasured for a lifetime. Marketing the Friendship Collage has many variations too. Seniors who have already been photographed can be contacted again and informed about the free offer. They will then start contacting their friends to get someone to book an appointment so that they can both get the Free Collage. You can shoot the Friendship poses during this new second session. For those studios that cannot bear to offer anything free can offer the collage print at a discount. Advantages of the 8x10 size are that four to six images can be depicted for minimal cost and retouching will not be required because of the smaller head sizes. Image sizes could be a 4x5 mixed with several 2x3's.

Photography Friendship