Photography Illustration

Photography Illustration

Give the designer a steer on a style you are looking for. This is especially important if you don't have sample sales and information literature to show. It is important to specify if you wish a graphic design / photography / illustration based product from the outset. If you require photography to be taken, or stock photography to be sourced for the product you need to clearly specify this in the initial design brief. If you are supplying photographs ensure they are from a royalty-free database and are for use for commercial purposes.

The added benefit of the one page (two-sided) sell sheet is that it forces you to focus on what you're really offering. With the two-sided format you don't have the luxury of explaining your product, process, or service in great detail. Instead, you need to focus on how it alleviates your customers' "pain" -- whatever impediment hinders or even prevents them from successfully completing a task or project. It doesn't require a lot of fancy photography, illustration work, or lengthy copy. Instead, the sell sheet format requires you to focus on what your customers are willing to pay for and provide them with enough information to qualify themselves as potential buyers, request further information or, better yet, open a dialogue with you or your salespeople.

Photography Illustration